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Škoda Auto is advancing its internationalisation strategy by entering the fast-growing Saudi Arabian market in partnership with SAMACO Motors, which has represented other Volkswagen Group brands in the country for more than 15 years. The portfolio includes the Octavia hatchback and the Kushaq, Karoq and Kodiaq SUVs. The Superb hatchback and Combi estate will follow soon. Looking ahead to 2026, Škoda will also introduce the Slavia compact saloon to meet strong demand in the segment in the Saudi Arabian market. The first two state-of-the-art retail sites will open by the end of the year in Jeddah and Al Khobar, with a flagship outlet in Riyadh scheduled for 2026.

“Škoda Auto’s entry into Saudi Arabia, the largest market in the Middle East, underscores our commitment to advancing our brand’s internationalisation. Already growing rapidly, annual car sales there are expected to reach one million vehicles by 2030. With our broad model portfolio, we aim to leverage these opportunities. We are joining forces with the Volkswagen Group’s sales organisation for the Middle East and our local partner SAMACO Motors – drawing on its expertise in the automotive market since 1978. At our showrooms, opening very soon, we will provide a fully digital customer experience featuring video walls, touch tables and car information stands.”


Martin Jahn, Škoda Auto Board Member for Sales and Marketing

Saudi Arabia: Leveraging the market’s strong growth potential
Škoda Auto intends to target primarily young drivers and families in larger cities in Saudi Arabia. To maximise synergies and capture growth potential – given the current level of only 156 vehicles per 1,000 inhabitants – Škoda Auto has established a Škoda Middle East office as part of Volkswagen Group Middle East (VWGME), which leads Škoda’s growth plans and coordinates the brand’s activities in the region.

 

Entering the market with a broad portfolio and a strong partner

Škoda Auto’s entry into Saudi Arabia marks the next strategic step in the Middle East. In the first half of 2025, the car manufacturer entered the Omani market, restarted operations in Qatar and opened two new state-of-the-art showrooms in the United Arab Emirates. With Saudi Arabia now joining this rapidly growing network, Škoda Auto continues to strengthen its presence across the region, introducing a comprehensive model line-up that includes the Octavia, Superb, Karoq and Kodiaq, along with the Kushaq SUV and the Slavia saloon.

To achieve its ambitious goals in the region, Škoda is entering a strategic partnership with SAMACO Motors, a member of the Al Nahla Group. The two showrooms, covering more than 1,200 m², will open in Jeddah and Al Khobar by the end of 2025. A flagship outlet in the capital, Riyadh, will follow in 2026.

Founded in 1930, the Al Nahla Group is one of the longest-established trading companies in the Kingdom. SAMACO Motors, established in 1978, is a leading car importer and distributor in Saudi Arabia. For more than 15 years, it has served as the exclusive representative for Audi, Volkswagen and Porsche, and has recently added Bentley and Lamborghini to its portfolio.

Global presence: Škoda Auto continues to expand beyond Europe
In 2025, Škoda became the third best-selling brand in Europe, a position it aims to secure permanently by the end of the decade. In addition, the car manufacturer is focusing on further strengthening its solid pillar outside Europe, primarily in dynamic growth markets, by contributing its expertise to leverage growth potential for the entire Volkswagen Group. India and Vietnam have become strategic key markets in Škoda’s internationalisation plans, helping the company to capitalise on existing sales prospects in the ASEAN region, the Middle East, Australia and New Zealand.

Article source: www.skoda-storyboard.com

Škoda Auto has built 100,000 units of the all-electric Elroq compact SUV since production began at the start of the year. The anniversary vehicle is an Elroq RS in Mamba Green. As the first production model to feature the brand’s Modern Solid design language, the Elroq is assembled on a flexible line that also builds the Enyaq and the MQB-based Octavia. This allows the carmaker to produce both electric and ICE models on the same line to quickly respond to customer demand. The Elroq is proving popular with customers and experts alike: in the first three quarters of 2025, it ranked second among Europe’s best-selling BEV models. It has also garnered numerous international honours, including the Red Dot Design Award, and was recently crowned ‘German Car of the Year 2026’. The 100,000-unit milestone underscores the strong, continuing demand for Škoda’s battery-electric SUVs, the Elroq and Enyaq.

“Producing 100,000 Elroqs in under a year of series production is a major achievement for the whole team. It also reflects rigorous preparation and targeted adaptations to our production processes. From the outset, we’ve fully leveraged the flexibility to build battery-electric and ICE vehicles on the same line. The result is clear: the tremendous response from customers highlights the excellent manufacturing quality of cars ‘made in Mladá Boleslav’.”


Andreas Dick, Škoda Auto Board Member for Production and Logistics

Škoda Elroq: among Europe’s best-selling BEVs
In the first three quarters of 2025, Škoda Auto delivered nearly 120,000 BEVs globally. In Europe, both models ranked in the top ten electric cars, with the Elroq second and the Enyaq sixth. The Elroq is the best-selling BEV in the Czech Republic, Denmark and Slovakia, and ranks among the top three best-selling BEVs in Austria, the Netherlands and Switzerland.

Great success for the Elroq in Germany, Škoda’s largest single market
In Germany, Škoda’s largest single market, the Elroq was the best-selling electric vehicle in October, with 3,320 registrations, and it was also Europe’s overall best-selling electric car in April, July and October. The Elroq’s success is reflected not only in strong customer demand but also in a growing list of international awards, including the renowned Red Dot Design Award. Recently, the compact SUV was named ‘German Car of the Year 2026’. A jury of 40 leading German and international journalists first selected five class winners from 80 new vehicles before the Elroq prevailed against its four remaining rivals in the final round. It scored particularly well for quality and environmental characteristics, as well as for its price–performance ratio, handling and drivetrain.

Article source: www.skoda-storyboard.com

Škoda has reinforced its reputation for exceptional long-term quality and value, after securing two major used-car awards in the space of just one week. The back-to-back accolades highlight the brand’s continued strength in the pre-owned market, recognising Škoda’s commitment to reliability, customer satisfaction and outstanding ownership experience. These latest honours further cement Škoda’s position as a trusted choice for buyers seeking quality and peace of mind in the used-vehicle sector.

Confirming its status as one of the best-value used family SUVs on the market, the Karoq has been named Used Car of the Year in the annual Parkers New Car Awards. The judging panel praised the Karoq’s all-round abilities, highlighting the SUV’s family-friendly features and exceptional value for money as a used buy.

 

The Karoq’s win comes just days after Škoda scooped no fewer than three major victories at the What Car? Used Car Awards – including the coveted overall Used Car of the Year for the Enyaq.

Škoda’s multi-award-winning electric family SUV added to its remarkable collection of industry accolades by securing the Used Electric SUV of the Year along with the overall title. Completing a hat-trick of awards for Škoda, the Kamiq also topped its category, winning the Used Small SUV of the Year.

 

The Škoda Plus Approved Used programme offers buyers confidence by combining the brand’s acclaimed reliability with a comprehensive package of benefits. For example, every pre-owned car undergoes a full multi-point inspection (more than 100 checks), comes with a full history and third-party vehicle status check and is backed by one year’s warranty and one year’s roadside assistance. Additionally, the car includes at least six months’ MOT (with the next one free) and a 30-day/1,000-mile exchange policy if a qualifying fault arises.

 

Article source: www.skoda.co.uk

The independent consumer organisation European New Car Assessment Programme (Euro NCAP) has tested the Škoda Elroq and awarded this fully electric compact SUV the maximum 5-star safety rating. The Enyaq and Octavia models have also retained their top ratings this year, demonstrating that even under Euro NCAP’s stricter 2025 test criteria they remain among the safest cars on the market. This underscores Škoda’s consistently strong track record, with every newly developed model since 2008 achieving a top 5-star Euro NCAP rating.

 

In Adult Occupant Protection, the first of the four categories assessed, the Škoda Elroq scored 90%, well above the 80% required for a 5-star rating. The assessment involves four crash tests: a 50 km/h frontal impact with a moving deformable barrier, a 50 km/h frontal impact into a rigid wall, a 60 km/h lateral impact with a mobile barrier, and a 32 km/h side-pole impact. The evaluation also factors in rear-impact whiplash protection and post-crash safety systems, such as the multi-collision brake and automatic window lowering in submersion tests.

In Child Occupant Protection, the Elroq scored 87%. In both the frontal and side impact tests, the child dummies recorded very low levels of strain, giving the model an entirely green result in this category. The Elroq also achieved maximum points for the ease of installation and compatibility of a wide range of child seats available on the market.

In the third category, Vulnerable Road User (VRU) Protection – covering pedestrians, cyclists, and motorcyclists – the Elroq scored 77%. This category evaluates the vehicle’s ability to prevent accidents through advanced sensor systems. Tests replicate a range of real-world scenarios, including crossing pedestrians or cyclists, longitudinally moving vulnerable road users, and detection while turning or reversing. These situations are assessed in both daylight and darkness. Another key new feature is the “door opening” assist, warning occupants when getting put of the car if a cyclist or motorcyclist is approaching from behind. Where a collision cannot be avoided, impact tests measure potential injuries using child and adult headform impactors, upper legform impactors, and legform impactors.

In the Safety Assist category, which evaluates driver-assist systems, the Elroq scored 78%. This area covers the vehicle’s ability to avoid collisions with other vehicles in a range of scenarios, as well as the effectiveness of lane-keeping assistance, where the Elroq collected the maximum number of points.

The Škoda Enyaq and Škoda Octavia also met this year’s stricter evaluation criteria and secured the top rating. The Škoda Enyaq matched its 2021 result, while the Škoda Octavia has now been tested for the third time. After earning 5-star ratings in 2019 and 2022, it has once again confirmed its high level of safety, which it will now continue to maintain over the next six years. Together, the three models extend Škoda’s strong track record in Europe’s benchmark crash-safety test.

Euro NCAP is a consortium of transport ministries, automobile clubs, insurance associations, and research institutes from ten European countries. Established in 1997 and based in Leuven, Belgium, it conducts safety tests on current models and evaluates adult and child occupant protection, the protection of vulnerable road users, and active safety systems. The assessments are based on the minimum safety equipment installed in vehicles sold across the EU27, the United Kingdom, and Norway. Since 2020, Euro NCAP has tightened its evaluation criteria every three years, contributing to a steady fall in road accidents and their consequences.

 

Article source: www.skoda-storyboard.com

Škoda is expanding its award-winning Kodiaq range with the introduction of a new flagship L&K model. Named after brand founders Václav Laurin and Václav Klement, the new edition builds on the success of its predecessor and once again offers one of the most comprehensive specification lists in the Škoda line-up.

 

The new L&K model will sit above the current SE L version in the updated Kodiaq line-up and will be available with three drivetrain options. All-wheel drive models are offered with a 2.0 TSI 204 PS engine or a 2.0 TDI that generates 193 PS. Both are equipped with a seven-speed DSG gearbox as standard. For the first time, the range-topping L&K model will be available to order with a plug-in hybrid engine option in the form of the brand’s acclaimed 1.5 TSI iV 204 PS DSG drivetrain. Capable of driving up to 71 miles in electric mode, the new model will also be the most fuel-efficient Kodiaq L&K to date.

Like the first-generation model, the new Kodiaq L&K delivers a first class travelling experience for up to seven passengers (iV five-seat only). The comprehensive specification list includes a raft of creature comforts and technology features as standard, along with the brand’s most luxurious interior Design Selection - Suite Cognac. Front seat passengers will benefit from electrically adjustable seats with memory, massage function and ventilation, while those in the back can also keep warm and toasty in cold conditions thanks to standard heated rear seats. Elsewhere, the Kodiaq L&K features a heated windscreen, aluminium pedals, variable boot floor, and exclusive L&K floor mats.

In terms of exterior design and technology, the Kodiaq L&K rides on 20-inch Venus alloy wheels and features running boards and bespoke L&K badging as standard. Adaptive cruise control, area view camera, trained parking and remote park assist are also part of the L&K’s generous specification, along with Virtual Pedal electric boot opening, head up display and a CANTON sound system.

Like other models in the Kodiaq range, the new L&K continues to set the benchmark for practicality, offering outstanding versatility for families and adventurers alike. The 2.0 TSI 204 PS and 2.0 TDI 193 PS models are equipped with seven-seater layouts as standard, while the 1.5 TSI 204 PS is available in five-seat form only. In the seven-seat models, the boot offers 340 litres with all three rows deployed, expanding to 2,035 litres when both rear rows are folded down. The five-seater iV model offers 745 litres with all seats in position and 1,945 litres with the rear seats folded.

 

Article source: www.skoda.co.uk